Primelash Mascara tube, wand and swatch on a light blue background PrimeLash Mascara tubes with extended volumizing wand
Primelash Mascara

#1 TUBING
MASCARA FOR MATURE WOMEN

Triple the length and definition. Resists water. No clumping. Available in 7 signature shades.

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Instant Eye Tightener Instant Eye Tightener
For Under-Eye Bags & Wrinkles

NEW: Instant Eye Tightener

Smooths under-eye puffiness and softens fine lines in just 2 minutes. All you need. Nothing extra.

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4.9
Top-Rated by 40,000+ Customers

PRO-AGE MAKE-UP: TURNING WRINKLES INTO SMILE LINES

Count on our carefully researched pro-age make-up to look and feel like the best version of yourself

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As seen in

COSMOPOLITAN
GOOD HOUSEKEEPING
VOGUE
TODAY
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Every Product Made for Sensitive Skin & Eyes

Hypoallergenic
Cruelty free
30-day money back guarantee
PrimeLash MascaraPrimeLash MascaraBESTSELLERNEW COLORS
PrimeLash Mascara

Tubing mascara that never clumps, for up to 3x more length and definition.

4.9(13142)
PrimeEyes Glide EyelinerPrimeEyes Glide EyelinerBESTSELLER
PrimeEyes Glide Eyeliner

Deep, unbroken lines even on mature lids. Goes on easy. Never smudges.

4.9(7524)
Color Changing FoundationColor Changing FoundationBESTSELLER
Color Changing Foundation

Finds your exact shade in seconds. Buildable, dewy, natural finish that will not crease.

5.0(2854)
PrimeEyes Eye BrightenerPrimeEyes Eye BrightenerBESTSELLERNEW COLORS
PrimeEyes Eye Brightener

Eyeshadow made for women over 50 — luminous, lifting and radiant.

4.9(7913)
PrimeLash Growth SerumPrimeLash Growth Serum
PrimeLash Growth Serum

Undo years of lash damage. Naturally fuller, thicker lashes ahead.

4.9(1140)
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Hypoallergenic
Cruelty free
30-day money back guarantee

TRUSTED BY OVER

2 MILLION WOMEN

Created first to give cancer survivors their confidence back, Prime Prometics’ best-sellers became the benchmark for pro-age make-up and skincare.

While the world tells women to battle aging, we invite them to celebrate it.

Our high-performance formulas lift mature beauty right away and keep protecting it for the decades ahead.

EXPLORE OUR RANGE
Three tubes of Prime Prometics signature mascara. Three silver mascara tubes covered in water droplets standing on a reflective blue surface.

Cosmetics with Heart™

$2.7 million donated

We know that breast cancer affects far more than physical health — it also touches a woman's confidence, her identity, and her sense of belonging. We are committed to standing beside women facing breast cancer, offering real, meaningful support that lifts them up, strengthens them, and shows them they are never on their own.

LEARN MORE ABOUT OUR CAUSE
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Real Women.Real Results.

PrimeLash Mascara PrimeLash Mascara $28.00
PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner $28.00
PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner $28.00
PrimeLash Mascara PrimeLash Mascara $28.00
PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner $28.00
PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner $28.00
PrimeLash Mascara PrimeLash Mascara $28.00
PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner $28.00
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A close-up of a woman with long, wavy blonde hair holding a light blue bottle of volume and growth shampoo for aging hair. Only part of her face and hair are visible. Shop hair

I like PrimasLash
Mascara a lot!

It gives great definition and never turns clumpy. And the lengthening, oh my, it's the finest mascara I've ever worn & I'm 62 yrs old and I've tested plenty of mascaras. I'll definitely be reordering PrimeLash!

A smiling woman with blonde hair holds up a blue tube of beauty or skincare product near her face.

Anne F.

PrimeLash Mascara tube and brush wand PrimeLash Mascara
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PrimeEyes Brightener feels like a little miracle in a tube

Having always battled tired, worn-out looking eyes, I find this creamy texture a refreshing switch from messy powder shadows. It's such a simple and effective way to bring a bit of lift and brightness to my eyes.

A woman with long gray hair smiles at the camera.

Solia. S

PrimeEyes Eye Brightener in Estrella, a champagne-toned eyeshadow stick PrimeEyes Eye Brightener
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This eyeliner literally glides on like butter

I love that it's water resistant and gentle on sensitive eyes. The buildable formula lets me dial up exactly the intensity I want, and the smudger on the opposite end has rescued me many times when I needed to soften the pigment away.

A close-up portrait of a smiling woman with long, straight gray hair and pink lipstick.

Lori S.

PrimeEyes Glide Eyeliner pencil with discreet sharpener cap PrimeEyes Glide Eyeliner
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PRODUCTS MADE TO LOVE MATURE SKIN, LASHES & LIPS

Our high-performance, hydrating and safe formulas mean you don’t have to choose between instant results and lasting care.

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5-in-1 PrimeWands 5-in-1 PrimeWands
5-in-1 PrimeWands

Smooth pop of color made for mature skin.

Smooth pop of color. All-in-one make-up for mature skin.

4.9(402)
PrimeBrow Pencil PrimeBrow Pencil
PrimeBrow Pencil

Looks like real eyebrow hair.

Looks like real eyebrow hair. Fills & shapes. 5 shades.

4.9(1108)

Your beauty is our duty - 100% Satisfaction Assured!

Each Prime product comes with an iron-clad 30-day money back guarantee. No questions asked.

30-Day Money Back Guarantee

Claim a refund, even if the tube is empty.

40,000+ Rave Reviews

Mature women agree, Prime is the best they’ve had!

No Disappointments, Ever

We turn sceptics into fans. Products work as advertised.
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Your satisfaction is our priority