PrimeEyes Eye Brightener

PrimeEyes Eye Brightener

4.9
7913 Reviews
$28.00
$28.00
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"PrimeEyes Brightener honestly takes years off my face — I can't get over it. The eyeshadow lifts my hooded lids right away and erases that hollow, tired look. On top of that it never smudges and it's absolutely stunning."

 Sandra P, Prime Prometics Customer.
Diamond Crush
Diamond Crush
Champagne
Champagne
Estrella
Estrella
Stardust
Stardust
Golden Hour
Golden Hour
Satin Bronze
Satin Bronze
Nebula
Nebula
Violeta
Violeta
Afterglow
Afterglow
Vanilla (Matte)
Vanilla (Matte)
True Neutral (Satin Matte)
True Neutral (Satin Matte)
Vintage Mauve (Matte)
Vintage Mauve (Matte)
Timeless Taupe (Matte)
Timeless Taupe (Matte)
Toffee (Matte)
Toffee (Matte)
Cocoa Noir (Matte)
Cocoa Noir (Matte)
Espresso (Satin Matte)
Espresso (Satin Matte)
Emerald (Satin Matte)
Emerald (Satin Matte)

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Do your eyes make you look older than you really are? Tired of that worn-out, heavy-lidded look? We spent 18 months developing a simple fix. The PrimeEyes Brightener eyeshadow for women over 50.

Creamy — a world away from those messy, harsh powder shadows.

  • Instant and visible eye-lift effect. Sweep the lighter shimmer tones across your lids and into the inner corners for that classic lifted look.
  • Quick and easy. Glides on buttery-smooth with no dragging – even over crepey, wrinkled lids. Under a minute is all it takes to wake your eyes up.
  • Perfect for hooded eyes. Won't crease, won't smudge. Holds its place for a solid 8 hours.
  • Sensitive-eye friendly. Weightless on the skin, with no irritation, no flaking and no heavy feel.

You can get this iconic eyeshadow stick in shimmer and matte formulas. Pick from 17 custom-mixed shades.

Long wear
Water resistant
Hypoallergenic

Every order you place supports women in need – $2.7M+ donated so far. Learn more

View full details

Glides On Like a Dream. Easy Application. Quick Eye Lift Effect.

Why Is This Eyeshadow "The One"?

  • Twenty-second flawless. Simple and fast to put on. It looks like hours of work, yet it's done in minutes.
  • Honors hooded eyes. It stays put with no smudging, even beneath the soft skin of the brow bone. Water-resistant, so it won't run or wander where you don't want it.
  • Brightens tired eyes. The luminous, silky base tones bring light back to mature, weary eyes.
  • Instant eye-lift effect. Sweep the paler tones over your lids, inner corners and just under the brow for a look that lifts right away.
  • Iconic custom-mixed shades. Adaptable tones that lighten and raise hooded lids while contouring and defining mature eyes.
Before and after PrimEyes Eye Brightener applied on mature eye area.

Almost Magical. Your Key to Youthful Eyes

PrimeEyes Eye Brightener honours everything your eyes have seen, while never drawing attention to crepey skin.

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.

Wrinkle-friendly formula

Glides on as smooth as silk. Nothing drags or pulls, and it never makes fine lines stand out. 

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.

Made for sensitive eyes

Hypoallergenic, so there's no stinging or irritation.

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.

Nourishing formula

Jojoba oil keeps the fragile skin around your eyes hydrated for hours.

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.

Wears weightless, perfect

It holds its place all day, with no smudging and no travelling.

Before and after PrimEyes Eye Brightener showing the Iconic Eye Lift Effect.

100% no-risk money back guarantee

Awake-Looking, Youth-Boosting Brighteners

A close-up of an eye with shimmery, silver eyeshadow being applied with a pencil. The label Diamond Crush appears at the bottom left. A close-up of an eye with shimmery, silver eyeshadow being applied with a pencil. The label Diamond Crush appears at the bottom left.
A close-up of an eye with champagne-colored eyeshadow applied to the eyelid. An eyeshadow pencil is being used on the upper lash line. The word “CHAMPAGNE” appears at the bottom left. A close-up of an eye with champagne-colored eyeshadow applied to the eyelid. An eyeshadow pencil is being used on the upper lash line. The word “CHAMPAGNE” appears at the bottom left.
A close-up of a persons eye with shimmering, light pink eyeshadow. A matching creamy eyeshadow pencil is being applied to the upper eyelid. The label ESTRELLA appears in the bottom left corner. A close-up of a persons eye with shimmering, light pink eyeshadow. A matching creamy eyeshadow pencil is being applied to the upper eyelid. The label ESTRELLA appears in the bottom left corner.
A close-up of an eye with shimmery pink eyeshadow and eyeliner being applied with a makeup pencil. The eyeshadow shade is labeled STARDUST in a rounded beige box at the bottom left. A close-up of an eye with shimmery pink eyeshadow and eyeliner being applied with a makeup pencil. The eyeshadow shade is labeled STARDUST in a rounded beige box at the bottom left.
A close-up of an eye with shimmery golden-pink eyeshadow being applied with a makeup pencil. Eyebrow and skin texture are visible. The words GOLDEN HOUR are displayed in the corner. A close-up of an eye with shimmery golden-pink eyeshadow being applied with a makeup pencil. Eyebrow and skin texture are visible. The words GOLDEN HOUR are displayed in the corner.
A close-up of a persons eye with bronze eyeshadow applied to the eyelid. An eyeshadow pencil is touching the outer corner. The text SATIN BRONZE appears at the bottom left of the image. A close-up of a persons eye with bronze eyeshadow applied to the eyelid. An eyeshadow pencil is touching the outer corner. The text SATIN BRONZE appears at the bottom left of the image.
Close-up of a persons brown eye with metallic mauve eyeshadow applied to the eyelid. A matching makeup pencil is used along the upper lash line. The word NEBULA appears in a label at the bottom left. Close-up of a persons brown eye with metallic mauve eyeshadow applied to the eyelid. A matching makeup pencil is used along the upper lash line. The word NEBULA appears in a label at the bottom left.
Close-up of a persons eye with shimmery violet eyeshadow and pencil being applied to the eyelid. The word Violeta is displayed in a purple box at the bottom left. Close-up of a persons eye with shimmery violet eyeshadow and pencil being applied to the eyelid. The word Violeta is displayed in a purple box at the bottom left.
A close-up of a person’s eye with metallic purple eyeshadow being applied using a makeup pencil. The text “AFTERGLOW” appears in the bottom left corner. A close-up of a person’s eye with metallic purple eyeshadow being applied using a makeup pencil. The text “AFTERGLOW” appears in the bottom left corner.
A close-up of a persons eye with light skin, applying a beige eyeliner pencil along the upper lash line. The shade is labeled Vanilla in a rounded box at the bottom left. A close-up of a persons eye with light skin, applying a beige eyeliner pencil along the upper lash line. The shade is labeled Vanilla in a rounded box at the bottom left.
A close-up of a persons eye with brown iris, using a neutral-toned makeup pencil on the eyelid. The label TRUE NEUTRAL appears in the bottom left corner. A close-up of a persons eye with brown iris, using a neutral-toned makeup pencil on the eyelid. The label TRUE NEUTRAL appears in the bottom left corner.
A close-up of an eye with taupe eyeshadow being applied to the upper eyelid using a makeup pencil. The product shade is labeled Timeless Taupe in the lower left corner. A close-up of an eye with taupe eyeshadow being applied to the upper eyelid using a makeup pencil. The product shade is labeled Timeless Taupe in the lower left corner.
A close-up of a persons eye as they apply a toffee-colored makeup pencil to their upper eyelid. The eye has brown and green tones, and the eyebrow and eyelashes are clearly visible. A label reads TOFFEE. A close-up of a persons eye as they apply a toffee-colored makeup pencil to their upper eyelid. The eye has brown and green tones, and the eyebrow and eyelashes are clearly visible. A label reads TOFFEE.
A close-up of a persons eye with light brown eyeshadow and brown eyeliner applied; a brown eyeliner pencil is held near the outer corner. The word Espresso appears in a label at the bottom left. A close-up of a persons eye with light brown eyeshadow and brown eyeliner applied; a brown eyeliner pencil is held near the outer corner. The word Espresso appears in a label at the bottom left.
A close-up of a person’s eye with mauve-colored eyeshadow and eyeliner. A mauve eye pencil is applied to the upper lash line. The text “VINTAGE MAUVE” appears at the bottom left. A brown eye with long lashes is shown as a person applies dark brown eyeliner to the upper eyelid. The shade is labeled Cocoa Noir in white text on a brown background at the bottom left.
A close-up of a person’s eye with mauve-colored eyeshadow and eyeliner. A mauve eye pencil is applied to the upper lash line. The text “VINTAGE MAUVE” appears at the bottom left. A close-up of a person’s eye with mauve-colored eyeshadow and eyeliner. A mauve eye pencil is applied to the upper lash line. The text “VINTAGE MAUVE” appears at the bottom left.
A close-up of a persons eye with green emerald eyeliner applied to the upper and lower eyelids. An eyeliner pencil is positioned near the outer corner of the eye. The word EMERALD appears in a label at the bottom left. A close-up of a persons eye with green emerald eyeliner applied to the upper and lower eyelids. An eyeliner pencil is positioned near the outer corner of the eye. The word EMERALD appears in a label at the bottom left.

I’m 68 years old. And I’ve seen everything with these two eyes…

I was sure nothing could catch me off guard anymore. Then came PrimeEyes Brightener — a completely different story. The moment it goes on, every last shadow lifts right off my face.

And it works for everything. I reach for it daily just to look fresher, for special evenings, and even on the days when I'm feeling low. An absolute gamechanger”

- Michelle

Mature woman with grey hair, 65-year-old PrimEyes Eye Brightener customer.

Looks Professionally Done in 2 Minutes Flat!

PrimeEyes Eye Brighteners bring back everything you loved about a great eyeshadow ... without the fallout, the dryness, the fading, or the irritation.

It's hard to go wrong with our custom-mixed, perfectly balanced shades.

  • They blend out beautifully with nothing but your fingertips.
  • Buildable and built for layering — the co-ordinated hues play together like the finest neutrals palette you've ever owned!

Reach for Vanilla & True Neutral when you want to even out discoloration and wake up dull, droopy eyes.

Estrella and Stardust are the ones to grab for a lifted, wide-awake effect that opens the eyes naturally.

A circular blue badge with stars, the words BEAUTY EDITORS TIP, and an icon of a makeup bag holding brushes and cosmetic tools in the center.

BEAUTY EDITOR’S TIP: Don’t forget to top the whole look off with our best-selling PrimeLash Mascara!

PrimEyes Eye Brightener finish options: shimmer and matte applications.

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Shimmer vs Matte: You’re Spoilt for Choice!

Shimmer Formula: Creamy texture over a velvety base, finishing luminous. Built to add glimmer — it opens, lifts and glams up the eyes of women past 50.

Matte Formula : Buttery-soft matte that glides on fast and silky. Applies like a rich cream and sets for hours without budging. Primer-infused, hypoallergenic, comfortable to wear and safe on the waterline.

Comparison of PrimEyes Eye Brightener Matte and Shimmer formulas, applied on mature eyes. Matte: cream-to-powder formula, matte and satin-matte finish, buildable intensity, used on the lids, crease, inner and outer corners, with built-in sharpener. Shimmer: creamy formula, luminous finish, buildable intensity, used on the lids, inner corners, and as a spotlight, with built-in sharpener.

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Five yellow stars are arranged in a horizontal row, representing a five-star rating.

"PrimeEyes Eyeshadow sticks are the best thing since sliced bread!”
Exactly what I'd been praying for. I had written off powder shadows — my eyes water non-stop the moment I apply them, and I can't stand that tight, stretched feeling or the creases it leaves on my lids. This formula is nothing like that... wearing it is pure pleasure.

It feels like a hydrating skincare step and looks smooth and lovely. The shades read true to life and build easily. I can pull together something for a morning grocery run, then switch it up in two minutes for a night out with friends.

- Tracy W

Two mature women smiling, Prime Prometics customer photo. An older woman with gray hair and a white top smiles while holding up two brown makeup pencils. She wears gold earrings and rings, and has natural makeup with light pink lipstick.

Frequently asked questions

I have hooded eyes. Will PrimeEyes Brightener work for me?

Hooded eyes are the reality for most mature queens.

Our aim is a delightful experience for every woman.

Which is exactly why PrimeEyes Brightener is:

  1. Clump-free. It won't gather into chunks beneath that loose fold of skin coming down from the brow bone.
  2. Transfer-proof. It won't wander off to places you don't want it. It stays exactly where you put it.

Tough to smudge. Hooded eyes have a habit of rubbing shadow into nothing. PrimeEyes Brightener shimmer shades last up to 8 hours, while matte shades wear for up to 12 hours.

How long will the product last on my eyelids?

Shimmer shades hold for as long as 8 hours; matte shades keep going for up to 12.

I have very sensitive eyes, can I still use PrimeEyes Brightener?

Absolutely. PrimeEyes Brightener is hypoallergenic and made with sensitive eyes in mind.

We do suggest keeping the shimmery shades away from the waterline — their micro-glitter particles aren't meant to sit directly against the surface of the eye.

Matte shades are ophthalmologist-cleared and safe for waterline use.

A close-up of a persons closed eye showing shimmery light pink eyeshadow on the eyelid, well-defined dark eyebrow, and natural skin texture with visible fine lines.
Is this product cruelty-free?

Just like every other Prime product, the PrimeEyes Eyeshadow Matte sticks are cruelty-free. Tested with queens, for queens!

Please share the full list of ingredients?

Diamond Crush:

Trimethylsiloxysilicate, Dimethicone, Calcium Sodium Borosilicate, Isododecane, Ozokerite, Polyethylene, Isononyl Isononanoate, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Cetyl Ethylhexanoate, Polyglyceryl-2 Triisostearate, Microcrystalline Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Silica, Tin Oxide, Tocopherol, Triethoxycaprylylsilane, Quartz, Pentaerythrityl Tetrabehenate, 1,2-Hexanediol, Titanium Dioxide (CI 77891), Mica (CI 77019), CI 77491, CI 77499, CI 61570, CI 42090

Champagne

Trimethylsiloxysilicate, Cyclopentasiloxane, Isododecane, Ozokerite, Polyethylene, Beeswax, Mineral Oil, Diisostearyl Malate, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, C20-40 Alcohols, Isononyl Isononanoate, Copernicia Cerifera (Carnauba) Wax, Paraffin, Microcrystalline Wax, Stearic Acid, Triethoxycaprylylsilane, Synthetic Fluorphlogopite, Phenoxyethanol, , CI 77491

Satin Bronze

Dimethicone, Hydrogenated Polycyclopentadiene, Isododecane, Calcium Aluminum Borosilicate, Synthetic Wax, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polyethylene, Cetyl Ethylhexanoate, Ethylhexyl Palmitate, Polyglyceryl-2 Triisostearate, Microcrystalline Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Pentaerythrityl Tetrabehenate, Butyrospermum Parkii (Shea) Butter, Tocopherol, 1,2-hexanediol, CI 77891, CI 77019, CI 77491, CI 77861

Stardust

Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, , Synthetic , CI 77491, CI 15985, CI 77499, Synthetic , Isododecane, Methylparaben, Parfum.

Golden Hour:

Isododecane, Trimethylsiloxysilicate, Calcium Sodium Borosilicate, Synthetic Wax, Octyldodecanol, Silica, Dimethicone, Polyethylene, Isononyl Isononanoate, Hydrogenated Polycyclopentadiene, Synthetic Fluorphlogopite, Polyglyceryl‑2 Triisostearate, Mica, Triethoxycaprylylsilane, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol, Microcrystalline Wax, Tin Oxide, Quartz, 1,2‑, CI 77491


Estrella

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane , CI 77861, Simmondsia Chinensis (Jojoba) Seed , CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Nebula

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, , Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium , Simmondsia Chinensis (Jojoba) Seed Oil, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Violeta

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, , CI 77891, CI 77266, Synthetic , CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, 1,2-Hexanediol, Squalane.

Afterglow

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Synthetic Wax, Mica, Isohexadecane, Polyethylene, Synthetic Fluorphlogopite, , CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, Synthetic , Tin , CI 77499, 1,2-Hexanediol, Squalane.

Espresso

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Synthetic Fluorphlogopite, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide CI 77510).

True Neutral

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Vanilla

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Timeless Taupe

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Toffee

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Cocoa Noir

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax,Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Vintage Mauve

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax,Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499), Manganese Violet (CI 77742), Blue 1 Lake (CI 42090).

Emerald

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Ultramarine Blue (CI 77007), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492/77499)

Your Beauty is Our Duty.

(If You're Not Satisfied, We’ll Refund You.)

You should get to try PrimeEyes Eye Brightener with zero strings attached.

We stand fully behind the technology that went into this formula.

Prime Prometics is here to put you in the limelight. Our mission is helping you bring out your natural beauty, whatever your age.

So if PrimeEyes Eye Brightener doesn’t win you over, simply reach out to us at contact@primeprometicskin.com. We’ll send your money back — no questions asked.

An older woman with gray hair and a white top smiles while holding up two brown makeup pencils. She wears gold earrings and rings, and has natural makeup with light pink lipstick.

100% no-risk money back guarantee

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Cosmetics with Heart

How Your Purchase Makes a Difference

Every purchase you make funds a donation that helps a woman flourish.

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Fight Cancer

Giving charities the means to let breast cancer survivors live with dignity.

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Salute Women On Frontlines

Growing our effort to back the women serving on the medical front line.

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Stop Misinformation

Backing organisations that publish reliable facts so mature women stay informed.

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Commission Research

Hiring top R&D minds to craft cosmetics that put science to work healing.

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What are people saying about PrimeEyes Eye Brightener

4.9
Based on 8,102 Reviews
5★
(7712)
4★
(320)
3★
(47)
2★
(2)
1★
(21)
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BO
BonitaVerified Buyer
CanadaCanada
07/16/2026

Youthful

The champagne shimmer brightener lifts my whole face! At 70 I still get told how youthful I look. I wear it as far more than a liner — under the brow, on the tip of my nose and on the centre of my top lip. Blend it out a touch and you get a fresh glow that holds through the day and the evening. I adore it!

Customer photo Customer photo
BV
Bonita V.Verified Buyer
CanadaCanada
07/15/2026

Eye opener

It absolutely made my day. At a wedding I was showered with compliments about how young I looked.

Customer photo Customer photo Customer photo Customer photo
PA
Patricia A.Verified Buyer
United StatesUnited States
07/11/2026

I really like this. It stay on, does not smudge , and comes off easily with eye makeup remover.

Five stars from me — mulberry is my shade and I'll order it again the moment I find the reorder details.

Customer photo
DL
Deborah L.Verified Buyer
United KingdomUnited Kingdom
07/11/2026

Eyeliner

The finest eyeliner I have ever owned. Simple to put on and the finish looks great.

Customer photo Customer photo
JA
Jennifer a.Verified Buyer
United StatesUnited States
07/04/2026

Love it~mulberry

It glides on with beautiful pigment and holds its place from morning to night. Love it. I've just ordered the deep burgundy too!

Customer photo
DH
Debbie H.
06/08/2026

Brightens my eyes

I picked up the matte finish in Vanilla and Vintage Mauve. The shadow glides on, blends like a dream and never sinks into the creases. These are my new go-to shadows! The look they give me is natural and bright — ideal for mature eyes!!

Customer photo Customer photo
MV
melissa v.Verified Buyer
AustraliaAustralia
06/07/2026

Five stars

So simple to use ! Lovely shade .. really lifts the eyes .. I genuinely love it

Customer photo
BM
Bobbie M.Verified Buyer
United StatesUnited States
06/05/2026

Glowy highlight

What I love:
Applies creamy and smooth, never dragging across eyelid creases, which I can't stand.
The colour stays true and stays put. Nothing smears or runs.
Blends effortlessly with a deeper shade.
Shimmer without any glitter.

Highly recommend

Customer photo
CC
Christine c.Verified Buyer
United StatesUnited States
05/28/2026

Smooth application!

Advertising normally leaves me doubtful, yet I was hunting for something to give my 71-year-old eyes a little pop. This delivered exactly that — no glitter, just a whisper of shimmer.

Customer photo
CP
Claudia P.Verified Buyer
United StatesUnited States
05/19/2026

My eyeliner and my brow liner

At 79 I'm devoted to this brand and so glad I stumbled across it. The grays and browns are wonderful; I recently added a couple of powders for my hairline. I've been using these products for more than a year now. And I mustn't leave out the fabulous lipstick — goodness, I bought two tubes of the very same shade. I love it.
CpH

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