Five smiling women with diverse hair colors and styles, all wearing light blue sweatshirts and light-colored pants, pose closely together against a plain white background. Five women with gray and blonde hair, wearing matching light blue sweatshirts and white pants, stand closely together and smile warmly against a plain background.

WELCOME TO PRIME PROMETICS

Prime Prometics exists to help women past 50 own their natural beauty and rewrite what aging looks like on their own terms. Our pro-aging formulas are built around what mature skin actually needs, with ingredients chosen to be both gentle and effective. Between what we make and the community around it, we work to build confidence, honor what makes each woman different, and champion the beauty, wisdom, and strength that only years can bring.

Three blue tubes of volumizing mascara stand on staggered blue platforms, each with its black applicator wand exposed. The background is light with soft diagonal shadows.

OUR PRO-AGING PHILOSOPHY

For too long, the beauty industry has pushed an “anti-aging” mentality, pressing women to erase the marks of a life fully lived. At Prime Prometics, we refuse that story. We treat age as something worn with pride, and we hold that real beauty comes from highlighting what makes you singular — not from concealing so-called flaws.

Every product we make is created with the particular needs of mature women in mind, bringing out natural beauty while keeping skin and hair healthy. Made with gentle ingredients, our formulas feed, shield, and lift — with no harmful additives and no harsh chemicals.

6 REASONS WHY YOU CAN TRUST OUR PRODUCTS

Made in USA

Made in USA

PH Balanced

PH Balanced

Hypoallergenic

Hypoallergenic

Dermatologist Approved

Dermatologist Approved

Paraben Free

Paraben Free

Vegan and Cruelty Free

Vegan and Cruelty Free

OUR STORY

Prime Prometics started with a purpose rooted in care and empowerment. It first took shape as a way to help women recovering from breast cancer feel like themselves again after chemotherapy, with formulas made to bring beauty back during a difficult chapter. Along the way we noticed something bigger: women past 50 were being ignored by a market fixated on youth.

What started as an effort to make gentle, hypoallergenic products for cancer survivors turned into a wider promise: caring for every mature woman who deserves to feel confident, valued, and truly seen.

“Both my father and my brother are oncologists, so I grew up watching the fight against cancer up close. Seeing the bravery and persistence of chemo warriors made something clear to me: beauty is not vanity—it is identity, confidence and self-expression. That is why I set out to make products that recognize the strength of women who have carried heavy burdens such as aging and breast cancer, and that honor what they have lived through,”

CEO and founder of Prime Prometics, Kaspars Eglitis.

Four women, smiling, stand outdoors holding a large check for $55,000, donated to support breast cancer survivors. The check is blue with pink ribbons, and the women wear matching pink sweatshirts. Lush greenery is in the background. Prime Prometics team presenting a $55,000 donation check for breast cancer support.

COSMETICS WITH HEART™

Breast cancer takes a toll that goes far beyond the body — it touches a woman's confidence, her sense of self, and the community around her. We're here to stand beside every woman facing it, offering real, tangible support that lifts her up, gives her strength, and makes sure she never feels alone.

Mature woman with grey hair applying mascara confidently. Mature woman with grey hair applying mascara confidently.

JOIN THE PRO-AGE MOVEMENT

More than a beauty label, we are a movement. Prime Prometics exists for every woman who will not let her age decide what she is worth. Through what we make and the community around it, we celebrate beauty and rewrite the story of growing older.

We push back on the usual anti-aging message that pressures women into hiding who they really are chasing youth. Aging slowly and beautifully should be what is normal, instead of the anti-aging obsession that took its place. We want our wives, our mothers and our grandmothers to feel treasured and valued at every age.

The community is where our mission lives. More than 10,000 mature women build alongside us, so the products we create come from real needs, real experience and real ambitions. Together we are showing that beauty only gets stronger as the years pass.

CELEBRATE YOUR AGE WITH PRIME PROMETICS

PrimeLash MascaraPrimeLash Mascara
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FAQ

Where are Prime Prometics products made?

We're a contemporary, worldwide label built on quality and excellence for women past 50.

Our formulas are created in the United States, with our laboratories and production partners located across the USA, Germany, Mexico, China, the Czech Republic, and South Korea.

Do Prime Prometics products ship world-wide?

Yes, of course. We deliver to every country, with affordable shipping rates.

Do Prime products suit all races and ethnicities?

Excellent point. Pigments such as melanin can influence the way bioactive nutrients behave within the body. That's why we tested our entire range on silver queens of every age and ethnic background.

The results speak for themselves.

Can I buy Prime products in stores?

Keep in mind that genuine Prime items are sold only through our official online store as well as our marketplace storefront and the Walmart online marketplace.

Avoid buying Prime from third-party sellers outside this list — we can't vouch for how those units were sourced, stored, or handled.